Brand Marketing is a well known business term amongst entrepreneurs, marketers, and business managers. But before we dive into what brand marketing is all about, let us understand first, the meaning of "Brand and "Marketing.

Brand refers to uniqueness in identity of a product or service, in a way that differentiates it from others while resonating with the audience. A brand is easily identified through a logo or name and companies use it to distinguish their products and services from others.

Marketing is the act of building your brand, communicating with potential customers that your brand is the best and protecting relationships you build with customers. A good marketing strategy at work in any business space, increases the chance of creating a successful business.

WHAT IS BRAND MARKETING? Brand Marketing is a systematic approach to communication, with an aim to increase overall brand equity in assets. Brand equity in this context means value of a brand, it is determined by how consumers perceive it. Brand equity can be positive, if consumers think highly of it, brand equity can as well be negative, if it does not meet consumer expectations.

Thank you for reading, next article will highlight steps to building a brand online.

My name is Mike. As a Social Media Specialist and Blogger based in Nigeria, I help Brands share their voices and scale their businesses through powerful Digital Marketing strategies. The best way to get in touch with Mike is via email mike@brandmarketing.ng